I’m a graphic designer located in New York Los Angeles Philadelphia with 15 years of experience making things like websites, identities, ephemera, some exhibitions and books while collaborating with other designers and studios and developers, artists, small and not-so-small businesses, cultural institutions, start-ups and software companies. I’ve produced work for Bloomberg, Haworth Furniture, IBM, Mason Gross School of the Arts, MoMA, MoMA Publications, Monotype, Montclair State University Art Galleries, The Ohio State University Wexner Medical Center, PS1, Seed Health (where I currently lead all things interaction and digital design), and Wildenstein Plattner Institute—a mixed bag.

A photo of a blurry, strolling YSC looking at a series of parallel constructions of painted green steel in the foreground.

Looking at Judd. Photographed by Damien Saatdjian, 2020

Capabilities:

  • Art direction and design
  • Creative and content strategy
  • Identity and brand building
  • Product experience and interaction
  • Website design and development

Back to third person:

YSC was awarded an MFA in Graphic Design from the Maryland Institute College of Art in 2013 after earning his BFA from Montclair State University College of the Arts in 2008. He has received recognition from some design publications, and awards from the Type Directors Club, Industrial Designers Society of America, U.S. Cannes, and The Webby Awards.

The typeface used throughout is Gothic 720. A version of Venus Grotesk redrawn for early digital use and initially released by Bitstream. Bitstream created (copied?) a library of “classic” fonts (usually under different names for trademark reasons) in digital form src. The capitals are a bit heavier so initials sort of float to the surface—imperfect and charming.

This website was designed and developed by YSC on top of Jekyll using Atom text editor, and iTerm. Running on Github.